TVP – Copa America Personalized autoresponses
Flowics was used by TVP during Copa America 2015 to capitalize on the social passion and engage fans with different types of social experiences across their multiple digital properties. The broadcaster englobed the campaign under the hashtag #SomosArgentina, and harnessed the power of Flowics Platform, not only to stimulate Facebook and Twitter conversations and showcase UGC, but also to drive TV tune in. Auto response agents and broadcast integrations were the solutions used to achieve their social goals.
The result: Over 1.000.000 Tweets With the Hashtag #SomosArgentina
Read more about how Flowics was used during Copa America