Televisa – #YoVotoPor
By giving your audience the voice and power to influence on a result, you will be promoting user participation that can help you boost your earned media. This is what Televisa did for one of their soap operas. Before launching “Me declaro culpable”, Televisa’s Network “Las Estrellas” released a voting poll inviting the audience to choose between 5 possible titles for the show (using Facebook, Instagram or Twitter). This initiative let Las Estrellas build anticipation and awareness around the soap opera.