Samsung – Product Launch retail integrations
For Samsung Galaxy S5 launching campaign, the company partnered with Flowics to integrate social content in different venues. The campaign started with a twitter contest where the audience was invited to tweet a selfie using #TTStarGalaxyS5, and the most retweeted picture won the first S5 in Argentina. At different POS, customers were able to have a picture taken with a giant S5 that afterwards was displayed in giant LED Screens, stores and automatically sent via Twitter to the participants. This way Samsung was able to create brand awareness, raise engagement and amplify conversations around the product.