Nissan | FOX Sports – Trivia Contest
Nissan, one of UEFA Champions league main sponsors, partnered with FOX Sports to launch this trivia contest (Powered by Flowics) that challenged fans knowledge around this tournament.
– Participants had to Tweet using a specific hashtag in order to unlock the form (Flock-to Unlock mechanic)
– Once the desired number of tweets was achieved, each participant received a Twitter auto-response letting them know that the form has been unlocked (Powered by our Twitter Auto-Response agents)
– The contest had 3 stages, and the participant with most correct answers was the winner.
This way Nissan and FOX Sports were been able to amplify conversations on Social Media around the brand and tournament, while growing their database with first party data collected with our forms.
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