Band – Masterchef Case Study
Masterchef and Band have been working for years with Flowics and for MC’s 2015 edition they wanted to connect with their fans by delivering an enjoyable and engaging social experience. To do so, they once again built different types of solutions and participation dynamics that led to the most symbiotic relationship between Television and Social Media ever seen in Brazil. Engagement levels reached record peaks, they integrated social sponsorship and offline-online integrations. A truly groundbreaking case in Latin America.