Danone – Social TV Ad

As part of their latest campaign #RimaConLimonCero, Danone decided to partner with Flowics to integrate near real-time tweets in their TV commercials. Following the campaign concept, Levite encouraged the audience to tweet a rhyming message to be featured during the commercial. After Tweeting, the participants received a Tweet from Levite with the screenshot of their message in the ad.  This Social TV Ad let Levite have hundreds of unique ads with user-generated content, increasing audience engagement, participation and amplifying conversation around the product.