Coca-Cola – Christmas In-Venue Activation

Coca-Cola invited the audience to spread the holiday’s joy with this In-Venue social activation. The brand encouraged fans to Tweet using the hashtag #DeseoConCocaCola. These Tweets were automatically moderated and displayed on a screen near a wishes tree, deployed in two of Argentina’s biggest cities: Buenos Aires and Rosario, receiving thousands of visitors every day.

The broadcaster TELEFE also partnered with Coca-Cola embedding a social hub with a Call-to-action and a feed with all the curated wishes in their website.